Marketing wth metadata

“'Metadata' is the accepted term used to describe information about content, and the essence of this document concerns ways to market with metadata. This document focuses on illustrating and explaining the benefits of achieving this by exposing metadata via standard and interoperable means. In a nutshell, this document introduces the means by which content providers can share, or embed, their descriptive data (metadata), with other websites, in standard and reusable ways. It is primarily intended for a non-technical audience who require an overview in order to allow them to make decisions regarding the best means of exposing metadata. However, the document does provide illustrative case studies and links to technical specifications which will provide useful starting points for those tasked with actually implementing the exposure of standardised metadata. If you wish to increase the visibility and exposure of your content in the online environment, then read on!”

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